Aug 282012

Make up is often seen as frivolous, and having no ability to alter the world.  Maybe it can or maybe it can’t.  What it can do is help to show reality, oftentimes harsh.

When I was studying for my NVQ in Media Make Up one of the set assignments was Commercial Advertising, I looked at the adverts that were circulating and instead of choosing what could be considered an easier option and doing the assignment based on a perfume/cosmetic advert, I chose to base my work on an ad campaign the NSPCC were running at the time.  The campaign was the Full Stop Campaign.

Many people have preconceived ideas about the victims of child abuse, what we have to remember is that child abuse whether in the form of physical, emotional or sexual happens at all levels in society – it is not a crime of the poor, the uneducated or the mentally unstable.

My research for this topic revealed shocking statistics on the level’s of abuse, the following information is taken from and

  • More than one third (36 per cent) of all rapes recorded by the police are committed against children under 16 years of age.
  • Every ten days in England and Wales one child is killed at the hands of their parent. In half (52 per cent) of all cases of children killed at the hands of another person, the parent is the principal suspect.
  • Three-quarters (72 per cent) of sexually abused children did not tell anyone about the abuse at the time. 27 per cent told someone later. Around a third (31 per cent) still had not told anyone about their experience(s) by early adulthood.
  • A quarter (25 per cent) of children experienced one or more forms of physical violence during childhood. This includes being hit with an implement, being hit with a fist or kicked, shaken, thrown or knocked down, beaten up, choked, burned or scalded on purpose, or threatened with a knife or gun. Of this 25 per cent of children, the majority had experienced ‘some degree of physical abuse’ by parents or carers.
  •  Almost two thirds of children killed at the hands of another person in England and Wales are aged under five.
  • Almost 6,000 of the children told ChildLine they had been raped – and 465 of those who called the helpline were aged seven or younger.
  • Two-thirds of ChildLine’s 13,237 callers were girls, most in the 12 to 15 age range.
  • Almost 60% of those who claimed to have been sexually abused said a family member was responsible.
  • 29% said they had been abused by someone else known to them, while just 4% said they had been abused by a stranger.
  • ChildLine says it is only able to answer two-thirds of calls made to it. Esther Rantzen who is the president of ChildLine wants us all to “Imagine the distress of a child who cannot get through to a counsellor before she is raped again that night.”

More facts and figures that are hard to digest are from a US site

My daughter was again my model and I created various injuries on her including a black eye, cut lip and an iron burn on her leg.  I used Ben Nye bruise wheels, Dermawax, greasepaints and fake blood.

Old bruiseFresh bruise










 To tie these images into the NSPCC concept I designed a poster and altered the words to a well known children’s rhyme – Monday’s Child to give a textual impact and I added a photo for what I hope provides a strong visual reminder of the horror of child abuse.
































All logo’s are the copyright of the NSPCC

If you or someone you know is suffering due to child abuse then please contact either the NSPCC on  0808 800 5000, or text 88858 or Childline on 0800 1111.








  8 Responses to “Full Stop.”

  1. Excellent post. Thanks

  2. Great post.Thanks a lot.

    • thank you and i’m glad you enjoyed the post, the figures for abuse are horrendous so please do recommend the post to anyone interested and concerned about child welfare

  3. Best wishes!Your blog is very good!

  4. A very powerful poster. I am studying Equality, inclusion and participation and stumbled across this whilst looking for adverts/articles to write about. Would you have any objection to me using this as part of my assignment? I am looking at the different models (rights, social, charity/tragedy and medical/deficit) and how they are visible in reports/articles and adverts.

    Many thanks


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